Originally Posted by OLD BOY

What appears to be the situation is that Sky wanted to charge VM a price which would not have allowed them to make a profit without putting their rates up to customers. However, this problem would be resolved if Now TV were to be added to our apps on Tivo; those charges would be paid directly to Sky by those who wanted it without adding to the cost of the Virgin bundles of channels.

ITV Encore is exclusive to Sky for its initial period of broadcasting (we think this is for a period of 18 months to two years, which is nearly up now).