Quote:
Originally Posted by harry_hitch
Have you actually read the article OB? I would suggest it is clear you have not.
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Your point being...?
Yes, I did notice that the older generation was currently choosing to relate more to conventional TV. You are failing to grasp the point that, as the younger generation comes through into older age, they will be used to relating to the TV in a different way.
---------- Post added at 10:11 ---------- Previous post was at 10:03 ----------
Quote:
Originally Posted by Chris
The inference is that "young people" do things differently and when they get older, demographics will see to it that linear TV dies off.
This is based on the incorrect assumption that young people's habits at home persist into adulthood and on into their settled years as homeowners and parents.
When I was 18 I watched TV mostly in my bedroom, because I didn't have my own house, nor control of my own living room. Today I don't even have a TV in my bedroom. There's no need. My kids, however, steam a lot of stuff to their tablets, in their bedrooms, especially in the evening when I'm hogging the TV.
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To the older generation, all this is new and many either find it more difficult to understand or don't really know where to start. However, it will be familiar and much more straight forward to our younger generation as they move into more advanced years.
Perhaps you can tell me why you think that the younger generation, as they get older, would want to substitute their world of on demand without ads for the more conventional model of scheduled TV full of irritating commercial breaks in their busy lives? True, some will do this, but I am certain that the majority will not. This is certainly being borne out in my experience, seeing how my daughters' friends watch TV in an entirely different way to your way, Chris.