Quote:
Originally Posted by muppetman11
You've kind of answered your own question , why would Sky want to make a competitor's offering more compelling.
You can have the best 4K box in the world but in the end it's the 4K content that will sell the service and Sky know that.
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Exactly so if virgin are selling a new box but has no premium features then
1. Customers will wonder why another sky premium increase we don't have 4K
2. Well either the box is still a good price or hey just stick with TiVo
3. Without 4K content the new TiVo isn't dead but it will struggle