Quote:
Originally Posted by andrewstevenson
Depending how big the competition is will depend what sky gives for us to watch
"With all these shiny new functions Sky Q is currently top of its class but it could be about to get serious competition from arch-rivals Virgin Media"
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You've kind of answered your own question , why would Sky want to make a competitor's offering more compelling.
You can have the best 4K box in the world but in the end it's the 4K content that will sell the service and Sky know that.