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Old 29-04-2016, 17:45   #893
harry_hitch
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Re: The future for linear TV channels

Quote:
Originally Posted by OLD BOY View Post
Look at my original post, which makes very clear that I was comparing 'linear channels' with 'streaming services'. It was your mistake to read more into that than was intended.

In terms of the cost of streaming services, I've already answered the question of what I think will happen with Netflix prices. With the monthly cost increasing to £7.50 per month, this still works out cheaper than the licence fee. The competition between the streaming services should ensure that prices remain reasonable and proportionate to the content available.

I still think that conventional channels will be dead in 20 years. However, there are known unknowns in terms of decisions yet to be made. For example, if the licence fee is retained, the BBC may wish to use the current system to air its range of channels, if they can afford it. However, if the Conservatives are still in power in 10 years, they may baulk at allowing the BBC to incur these additional costs when there are other cheaper, or more popular, methods of showing programmes available.

Hugh has answered your question on viewing preferences.
Ha, it was my mistake?!? Behave. You have spent the best part of 60 pages defending your "original" post. At no stage have you corrected anyone when we have challenged your assumptions until a few pages ago. I would have thought you would been clearer with your thoughts a long time ago, if you were only thinking of broadcast channels dying. Equally, your argument has changed with alarming frequency since your first post, so your first post has been irrelevant for a very long time.

In response to your first post, you will never get a live show "on demand". If it is live, it is linear, and linear TV will still thrive, linear TV channels will still thrive, bundled tv subscriptions with box sets of on demand content will be very popular, Netflix etc will continue to do well.

Moving on to your drastically changed point, if the bulk viewing of linear TV viewing moves to online streaming (which it may well do) and it is cheaper for businesses to run, then, as you have said, linear TV channels will still be operating. If linear TV channels are still operating, and Sky etc are not dead (which you have said they won't be - I fully agree that they will), they will be able to extend there advertizing online, be able to run cheaper linear TV channels on line and offer a lower price point for customers on can't afford Sky currently, but want more than now tv can offer. As such, they can get more money from on line subscribers, and also advertizers. When this happens, people will still be watching conventional broadcast channels, and will be able to continue to do so, because the extra revenue gained from online profits, will be able to offset some of the potential losses from conventional tv channels. Even you wish to disregard the thought of online subsidizing conventional, if the bulk of viewing linear tv moves online, the viewership will still be the same, and as a result, the ad revenues wont change, thus no need for the channels to die.

Which ever way you wish to skin this particular cat, conventional broadcast will still be around in 20 years. More importantly, your many, many assumptions, which have mutated drastically, are still deeply flawed.

With the regards the cost of Netflix, some weeks ago you said the cheapest Netflix subscription, without the decent content, will be £11. Are you now saying the cheapest price it will be in 20 years is still going to be £7.50?

You clearly don't have a clue on how to answer the question of price so I will let it go.

---------- Post added at 17:45 ---------- Previous post was at 17:24 ----------

Quote:
Originally Posted by Hugh View Post
Thanks Hugh, still vast amounts of work VOD before overtakes linear - not that it ever will or has the intention to do so.

As the article say, it is surprising, given the relative affordability and the recent attention cord cutting has had, and the availability of now tv, the number of ways it can be watched, it still is not having much of an effect on conventional viewing.
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