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Re: The future for linear TV channels
http://www.theguardian.com/media/201...ing-tv-in-2015
Quote:
The popularity of services such as Netflix and Amazon surged last year with the typical British TV fan almost doubling the amount of time spent watching programmes.
The typical British TV viewer watched about 77 minutes a week of shows on subscription video-on-demand services, primarily Netflix and Amazon Prime, in 2015.
This was almost double the 40 minutes a week watched on average in 2014, according to a report published on Thursday by TV industry marketing body Thinkbox.
While the growth rate in the popularity of the TV industry upstarts was impressive, the figures show traditional TV is still king.
Subscription video-on-demand services such as Netflix only accounted for 4% of the 4 hours and 35 minutes per day – 32 hours per week – of video content the average person watched last year.
Traditional TV viewing accounted for 76%, or three hours and 51 minutes per day, close to 28 hours per week.
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From the end of the article
Quote:
While traditional TV still dominates viewing, there has also been growth – albeit only from 24.5 minutes a week to 28 minutes a week on average – in consumption on other devices such as tablets, smartphones and laptops.
“What is remarkable is that in the last decade, when so many new technologies and services have arrived that could have disrupted TV, TV viewing has remained so dominant,” said Clay.
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