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Originally Posted by andrewstevenson
Well that means virgin unlikely to get sky premium 4K as they don't charge there customers or if we do the cost will fall to virgin customers to pay
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VM will be getting some form of 4k content mostly on demand stuff though, we believe this may be through netflix though so would require a Netflix subscription.
VM may get some 4k channels Discovery are rumoured to be launching a 4k channel so hopefully this will be on VM at some point.