Thread: VOD The future for linear TV channels
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Old 26-04-2016, 10:53   #880
OLD BOY
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Re: The future for linear TV channels
Quote:
Originally Posted by harry_hitch View Post
Lol, what a load of guff. There are so many things I could take up with on this post, but I know full well it will be pointless. I am pleased you admit linear TV will not die though, and will be available to view over the internet - even though you this disregarded the point when I challenged you with it some months ago..

---------- Post added at 08:53 ---------- Previous post was at 08:43 ----------



Why is it gratifying OB? They have had on demand for many, many years, and have embraced punters using them, hence the vast catalogue they now have. Sky have, and will continue to benefit from on-demand viewers. In the year I have had Sky, a number of on demand shows have had ad's with them, so they now benefit even more from ad revenue.

I wish I had your blind faith in your belief that Netflix et al won't follow suit in a few years. I know the CEO of Netflix says otherwise at the moment, but when they hit saturation point for new members, they will need to get money from other revenue streams.
So many things to take up, Harry? Well, this is the place to do it. The fact that I may disagree with you or you with me does not make the argument pointless.

I have never thought that linear TV in terms of on demand or streaming would die out. My reference to linear TV, as you well know, was to our traditional broadcast channels like ITV 1 and Channel 4. All over the internet, 'linear TV' is shorthand for that. But let's not get involved in such pedantic issues, we are looking at an impending transformation in the way that audiences watch TV, and this should be our focus.

I do find it gratifying that Sky have stepped up and faced the future. Contrary to what you say, Sky have only relatively recently offered on demand (cable companies gave us on demand when they went digital). However, it is good to see that Sky have now embraced this as the unavoidable future, and with startling speed, they appear to have overtaken Virgin Media. Fair play to them for this.

The issue about Netflix taking advertising on board is your fantasy, Harry, which is not only devoid of a source, but flatly contradicted by the CEO of Netflix. However, I guess you are entitled to your view. Netflix is a global player, and when they reach saturation point, they will be making billions from subscriptions alone, so I do not share your view that they will be forced to look for advertising revenue through commercials.
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