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Originally Posted by nialli
An interesting, if crushingly disappointing, puff piece in the Telegraph. I've just written about it on the VMHD blog and found little I can be optimistic about. I've concluded
I'm not normally one of those who sees the worse in everything Virgin does, but this felt to me like a kick in the teeth for those who have loyally stuck with the company through a succession of unjustifiable price hikes whilst being stuck with dated technology and vague promises of a brighter future. At a price, of course.
(full article at www.vmhd.blogspot.co.uk) |
Although I've got some sympathy for your comments, I don't think think it's entirely to say that VM is a "typical example of a media company that’s been run by accountants who have turned a blind eye to the opportunities of today’s technology and compelling content." It's run by Tom Mockridge who is not an accountant but started off as a newspaper reporter and the previous regime was forward-thinking when it invested in Tivo.
That being said, I can't explain why VM has not been so content conscious over the last couple of years particularly with regard to FTA channels like Spike. Perhaps because it's been focused on the VM Ireland takeover and the integration into LGI? Whilst the cat's away, the mice (Sky and BT) will play.
I posted earlier in the year about VM's hints that content was going to be addressed and it's good to see this being fleshed out a little more. Maybe David Bouchier needs to go out for a few beers with Vince and Old Boy?