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Originally Posted by Maggy J
Got a link for that? Because as far as I can see it is run entirely by volunteers and gets any finances via sponsorship..
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It is not run entirely volunteers according to their website & as it is a known "brand" it has a value (presently unknown).
Whilst it may currently rely upon sponsorship, my guess is that it will become incorporated in the future and no doubt there will be a subsequent share issue which the creators of the idea will no doubt hold the lion's share and thus could end up being very rich when the company is sold on.
An example of this scenario is the fitness app "Endomondo" which was created by fitness enthusiasts. "In February 2015, Endomondo was acquired by athletic apparel maker, Under Armour, for $85 million. Endomondo, at that time, had over 20 million users".(from Wikipedia)