Thread: VOD The future for linear TV channels
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Old 07-04-2016, 11:47   #845
OLD BOY
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Re: The future for linear TV channels
Quote:
Originally Posted by 1andrew1 View Post
It would be good to see how important advertising is in the run of things. It's key for ITV but significantly less important for subscription services. Indeed, Sky is happy to forgo viewers and therefore advertising revenue for Sky Atlantic in order to retain it as a Sky exclusive.
Yes, but bear in mind that Sky has very little original material to sell anyway. Most content is bought in from other providers.
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