Quote:
Originally Posted by OLD BOY
Selling original content is what makes the process profitable. Take that away and factor in reduced advertising revenue and that would spell disaster for the channel following such rules.
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It would be good to see how important advertising is in the run of things. It's key for ITV but significantly less important for subscription services. Indeed, Sky is happy to forgo viewers and therefore advertising revenue for Sky Atlantic in order to retain it as a Sky exclusive.