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Old 27-03-2016, 15:26   #733
OLD BOY
Rise above the players
 
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Re: The future for linear TV channels

Quote:
Originally Posted by denphone View Post
L have never disputed that it is a growing platform PB but for some to suggest that it will be the death of linear TV well that's extremely fanciable thinking in my humble opinion.
Well, Den, while viewers are watching streaming videos, they can't be watching broadcast TV, can they, and that is the whole argument. Once the balance tips too far towards SVOD, advertising revenue will decline, leading to cheaper programmes, widening the gap in quality and hastening the decline.

It is a shame, I know the existing balance is what some wish to retain, but the writing is on the wall, I am afraid. Maybe a solution will be found, but frankly I doubt it. I certainly can't think of one, can you, Den? Serious question.
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