Nearly half of Americans subscribe to streaming video services
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The trend towards streaming videos continues apace in the US, and where they go we will almost certainly follow. As more people become used to 'instant viewing' without commercials, video streaming will become the norm, putting increasing pressure on the linear broadcast TV channels.
Some 46% of Americans now subscribe to streaming video services, with millennials aged 14-25 spending more time streaming than watching live TV, according to Deloitte.
The professional services firm’s tenth ‘Digital Democracy Survey’ claims that more than half of all consumers and three-quarters of millennials watch movies and TV shows via streaming on at least once a month.
Millennials aged 26-32 who currently pay for streaming video have an average of three subscriptions and those aged 14-25 said they value their streaming video subscriptions more than pay TV subscriptions.
“The proliferation of online content shows no signs of slowing down and the consumer appetite to consume content is equally voracious,” said Deloitte vice chairman and US media and entertainment sector leader, Gerald Belson.
“The survey data indicates that consumers are more willing than ever to invest in services to watch whenever, wherever and on whatever device they choose.”