Quote:
Originally Posted by harry_hitch
If the VOD providers get no money from ad's, where do they get it from?
|
They will get it from ads. VOD is an advertiser's dream. You know exactly who is watching and their interests, so can target advertising specifically to them. In theory you could even personalise the ads.
At the moment the amount of VOD advertising is limited because ad-insertion is technically difficult to do, but there's a big incentive to overcome those difficulties.