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					Originally Posted by passingbat   | 
	
 Cheers PB, nice bit of advertising for the ad company that paid for the study, highlighting future plans for the advertising industry. I am sure they will get a few customers knocking on their about the plans highlighted in the statement. 
 
(This is not aimed directly at you, more a generic statement) One of the biggest issues that will still happen it if TV goes VOD is the cost with streaming though, in my eyes. If the VOD providers get no money from ad's, where do they get it from?