Quote:
Originally Posted by denphone
And then Sky introduced a new channel and thus Virgin were caught with their pants down yet again...
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Have no say again no.
Any channel agreement is exactly that. Sky are not obligated to offer most of their channels (except the regulated Premiums), and are also under no obligation to tell a competitor about their future channel plans.
Virgin Media could only get the agreement for which Sky were prepared to agree to. If Sky did the deal know that they had plans to launch Sky Atlantic, then fair play to them.
But if Virgin Media hadn't done the deal and 'held out' then this forum would have been full of complaints that VM didn't have Sky HD channels, which was happening in 2010. No matter what VM do, the argument will always be about 'why didn't VM do something else'.
Since the launch of Sky Atlantic, it's not Virgin Media's decision as to whether the terms that Sky may be offering the channel are at a level that Virgin Media see to be of value to their customers. Currently, if Sky are offering it to VM, then it's not see as worth it.