[telegramsam]

Originally Posted by nialli

Possibly, but it could also be because the demand for Sky Movies has been falling, with the competition from Amazon and Netflix hitting customer numbers quite hard. Sky Movies via Now TV are cheaper and more flexible than via the HD subscription on cable or satellite and are in 720p (£9.99 a month, no contract, even less if you have a search around for season tickets).
Unlike the situation with Sports I'm not aware of Sky's movie deals having a dramatic price hike, so it will be interesting how much this price rise is going to be, and how much of it VM pass through to us.
To compete, Now TV has to keep prices down - it's already effectively the premium of the IP-based services in terms of cost and programming and can't raise prices indiscriminately without losing customers to alternatives.

Good point