[steveh]

Viacom dismiss cord cutting and think people still prefer bundling:

People talk to us: “Oh aren’t you worried about cord cutting or cord shaving?” And we’re like, the answer is: Well, first of all, there isn't a lot of definitive evidence of any such phenomenon on a large scale, but the more important point is: People have been able to drive significant growth in the category through new approaches to the market and, again, I think the most powerful one is quad-play, initially as a price bundle, but also as a video bundle.


Vodafone in the UK now sells a 13-channel bundle — they're reselling Sky services on their handsets. They’re said to be introducing a set-top box sometime in 2016. So you’re going to see significant activity in this area and again it’s part of the reason we introduced Play Plex.


There's competition in telecommunication services for consumers. People have choice. In this case, choice is a good thing. So they’re going to look for an easier way to do business. They can buy a bundle instead of paying separate bills. They can pay a better price and, as people are competing for those subscribers, if one of them has better services, where you can get your MTV, or Comedy Central, or CNN, or whatever, on your handset too — well that’s a compelling proposition.

http://uk.businessinsider.com/viacom...terview-2016-2

First time I heard the term 'cord-shaving'.