02-03-2016, 20:44
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#646
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Rise above the players
Join Date: Mar 2008
Location: Wokingham
Services: 2 V6 with 360 software, ITVX, 4+, Prime, Netflix, Apple+, Disney+, Paramount+, Discovery+
Posts: 15,085
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Re: The future for linear TV channels
It won't.
http://mandetech.com/2011/03/13/tv-in-20-years/
The explosion in content and content sources puts pressure on existing business models to change. Viewers are no longer captive to producers constraints, they can get the content they want at any time. As a result, the old business models of captive audience and advertising supported content must change to reflect the realities that people now control the medium rather than the other way around.
As a result of technology changes that enabled time-shifting and on-the-go content consumption, viewers behaviors are changing dramatically. As a result of increases in time shifting, over 40 percent of viewers now watch the programs at their own convenience and schedule rather than when the content is broadcast. People can get to their programs through multiple channels and platforms, and as a result are not dependent upon the original sources for the content.
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