Quote:
Originally Posted by denphone
There are many other companies who would give their right arm to have a annual pre-tax profit of £641m...
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But that's based mostly on ad revenues and ad revenues are based on how many people are watching. As ITV themselves said, they are seeing less viewers watching their main channels. If this continue it will mean less ad revenues, means less dosh, full stop.
BUT
I don't disagree that they are a major cash cow which is why someone will make a bid soon.