Quote:
Originally Posted by Horizon
2014 TV Customers: 3,760,300
2015 TV Customers: 3,727,000
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Virgin have gone totally stagnant. Here's their first quarter results from 2010:
http://dtg.org.uk/news/news.html?id=3745
2010 TV Customers: 3,729,600
They've gone nowhere over the past 6 years!
Quote:
Originally Posted by denphone
If those figures are true then Virgin seriously need to pull their socks up to attract more TV customers to their platform in my opinion.
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What more can Virgin really do? Since the first quarter of 2010 they have launched:
TiVo - Possibly the best PVR on the British market over the past 5 years
BT Sports for "free" in XL package
Virgin TV Anywhere
Added SKY Sports and SKY Movies in HD
Expanded their on demand content including SKY Movies on demand
The first pay TV provider to offer Netflix on the platform
Doubled their HD channel line-up
Virgin have done their best to try and keep up with other TV providers. I honestly can't see adding things like SKY Atlantic, missing HD channels and freeview channels making any real difference at all.
There's clearly some other issue. Prices too high? TV packages not attractive? Complete saturation in cabled areas? TalkTalk, BT and SKY have each added over a million new customers during the same period.
Will a new TiVo box later this year change anything? The last 6 years suggest no. The sooner Virgin can make their services available in new areas the better. This is the only way I can see them growing their TV numbers.