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Re: Sky Q and VM answer ?
The storage for cloud record would be huge. OK you could keep each program once and users tag the recording as theirs. Then you could stream updated ads into the recording as it is played. But you need to keep all recordings at least until the last customer deletes their link.
Issues though would include FF/Rew are usually less good on streamed content than local and at least local recording are still viewable in many circumstances when VOD services aren't.
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