[Horizon]

What has changed is choice and which is why I broadly agree with Old Boy's view on things.

Originally, there were a handful of broadcast channels and only a few of those were commercial. So, because shows such as Corrie could garner audiences of 20 million viewers+, they made massive revenues from ads.

Then pay tv came along and it spread those viewers across many more channels and in time, the content was spread like thin butter across the many channels too. This may, in part, be why the quality of uktv has gone done.

Now we have streaming services and other on demand choices, many of which are ad free and the programmes are available immediately.

Pay tv ate into ITV's, CH4&5 revenues. I believe streaming will have the same effect on pay tv, as we have seen in the States.

Something has to give somewhere. It can't all be sustainable.

I've said here before and keep saying that I reckon things will go full circle. We may end up with a handful of linear tv channels, perhaps from the main broadcasters, or perhaps not. But the bulk of tv viewing will be non-linear.

I don't want to watch drivel like UK soaps anymore. I used to love them, but not now. I got bored after the last serial killer/rapist/psycho storyline.

The drivel I speak of is not necessarily an individual programme, but the lack of variety on the main broadcast channels.

There was a reason they were called BROADcasters, they are meant to appeal to all. But this is not the case now as they all seem to follow the lowest demographics they can. You don't need reality programmes on the 5 channels all at the same time, or soap etc.

Where are the decent dramas, what has happened to comedy, especially sitcoms? These are largely missing from the broacast schedules. In a the evening i neither find it educational or entertaining to watch the police deal with some drunk, or watch a bloke go down the sewers, or watch an inspection of a dirty restaurant/hotel/house etc. And although it is pleasant if not a little bit envious to watch someone buy a house in a warm, sunny country, I don't need to watch such programmes EVERY day.

No one really cares about HBO, Sky Atlantic etc, but what they do care about is watching their favourite shows like Game of Thrones, or, when it was on, Breaking Bad. Two of the biggest shows in recent times, yet you wouldn't know that if you stuck to the "quality" that is the BBC or ITV.

And before someone says ITV has quality dramas like Downton Abbey, it bored the **** out of me. It was neither dramatic or entertaining. Our broadcasters should be doing a LOT better.