Quote:
Originally Posted by muppetman11
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What a loss-leading game changer this could be. I can envisage some very cheap deals becoming available for Sky customers, and even better deals for those out contract on other networks too. Free mobiles, calls, texts and data to anyone on tv phone and BB. Or free sky sports for 12 months (channel and/or app) to new mobile customers. They have so many ways to market this and challenge the quad play of BT and VM.
I really dislike Sky, but they know how to woo pay tv customers so they join them. Just look at the offers on their website, free Bb, £150 gift cards to people who recommended by their mates plus another two or three deals as well.
I can see them being extremely happy to play the long game and lose many, many millions in the short term on this.