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Originally Posted by blood
maybe not but maybe they could have said "work is ongoing" or something along those lines without giving anything away but they didn't say that they categorically said no new box.
Now Im not saying you're wrong but they seemed pretty certain!
Anywhoo I guess we will see in the next 6 months or so
Cheers
Stephen
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It could be that the person replying to the tweet has not heard of any plans for a new box. AFAIK, Virgin don't generally tell their customer facing staff about any new hardware or service upgrades until they are ready to announce it to the public. Apologies if this is not the case with VM, but in my experience, a lot of big companies operate like that.
I think there are several reasons.
- Some companies (not saying VM is like this as I don't know) test a lot of different hardware or changes to their services. It does not mean they will launch them quickly, or at all. This is what makes me laugh about Apple rumours based on what they have patented Apple come up with ideas for a *lot* of devices and services that they patent. Those ideas don't usually make it any further than testing (if they even make it that far), yet the media frequently publishes the patents as if they are a new product.
- They may wish to reduce the number of people who know about the new box or service to limit the chances of it leaking to the public. The problem they have when it's leaked to the public is that if it's delayed or cancelled (for whatever reason), the public will complain.
- Most companies don't want their competitors to know what they are launching before they are ready to launch it.