Quote:
Originally Posted by OLD BOY
I think the model used by the big streaming companies in future will be mainly subscription based or pay per view.
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I think you're right (to a point*), and this is one of the major reasons they will never completely supplant broadcast TV.
Around half of UK homes don't subscribe to any TV package at all. Sky has been around for 27 years now (almost to the day) - the market is at saturation point; those that don't already have it, are not very likely to go and get it now.
There are large numbers of people that simply won't connect to something if they have to pay for it.
*In future, it is more or less inevitable that as the big providers get into hard competition with each other, the use of adverts will become more widespread as a means of bringing in extra revenue. Look how many ads Sky runs per hour, and they get away with it - it's just a matter of time before big VOD providers start placing one or two ads in their streams.