Quote:
Originally Posted by RichardCoulter
I don't understand how launching Sky Bravo (or not) would have influenced VM's decision on whether to pay the asking price for Sky Atlantic  |
I think the reasoning was this, which I seem to recall came from a Grauniad (Guardian) article.
Sky were interested in starting another basic pay TV channel but needed the add revenue from not only Sky, but VM customers as well, so VM would need to add it to their Sky basics package.
In return (and this may have come from someone who thinks adding 1 plus 1 equals 3) Sky would do a deal to let VM have Atlantic.
The whole thing sounds like a fairy tale and probably was.