Quote:
Originally Posted by Media Boy
Media Boy EXCLUSIVE: Sky "look certain" to rebrand Sky2 soon.
Sky Sources has told Media Boy HQ of an survey ongoing at SKY HQ.
The survey has more than one new channel name on it. (Media Boy HQ will NOT be posting the others we have seen)
They also showed the potential logo for the channels on the survey.
Our Sky Sources is under the impression SKY2 might be replaced by an new channel in the near future.
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I think that Sky have now realised that the number of people who are able or prepared to subscribe to Pay TV services has now plateaued.
They have recently shown more interest in their FTA portfolio, with five Sky channels now on Freesat and extra funding for Pick.
They said that there was a good business case for utilising old Pay TV material to those who won't have seen it before and this makes the channel extremely cheap to run, so even a modest amount of ad revenue can make such a channel profitable.
Channels like TruTV, Your TV, Quest etc are similar business models; which are also handy to flog the Pay TV side of things. These channels are deliberately branded differently to their parent channels by their owners, so as not to appear to diminish the quality of their subscription channels or upset customers who feel that they are paying for programming that others get for free (eventually).
Sky said that there was more to come and I'm wondering if Sky Bravo (or whatever it ends up being called) will be a FTA offering?
If it does and the Sky branding is included in the channel name, this could indicate that it will be properly funded. Bravo is synonymous with vintage programmes to many, so maybe that fits in too. Just a thought...