My concern regarding the launch of Sky Q and 4K content on the platform is that Sky will step down the bitrates of the HD movies and sports feeds we get. I'm pretty sure I didn't imagine it when we saw the picture quality of SD versions fall when we couldn't get the HD versions on Virgin Media, and I wouldn't put it passed Sky to do similar again.
Not that the HD we get from Sky on VM is anything to write home about - I compared two TiVo recordings I had of the movie Hugo, one recorded from Sky Movies, the other from 4HD, and I couldn't believe the difference, the 4HD one was massively superior whereas the Sky picture lacked sharpness and 'sparkle'.
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Originally Posted by OLD BOY
No, they won't and that is exactly why VM need to get some content of their own, or sign up to contracts with providers who can provide such content.
However the problem with relying on others is that VM has nothing to bargain with.
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Not strictly true; it has almost 4m households with cable TV services which is a large audience for any subscription service. What VM lacks is unique content to negotiate with, but I for one would not be happy if my monthly price was to rise yet again for stuff I don't want.
I for one am quite happy to have VM sitting out the overpriced auctions for sport and other content.