Quote:
Originally Posted by Horizon
Amazon have added more than 3 million customers to its Prime service in just one week of December. How long this is sustainable, who knows, but broadcast channels must be looking at these figures with nervous eyes:
http://phx.corporate-ir.net/phoenix....cle&ID=2125057 |
Am I going insane? Surely the article states that it was 3 million people world wide who joined up, have I misread that? If I have not misread that, 3 million people from the billions on the planet is a pretty low percentage.
Surely it also states that the 3 million new members were added during the third week of December. Is that perhaps due to people wanting a 30 day free trial to have their Xmas pressies delivered quickly?
I can't imagine broadcast channels are worried about the fact 4.5 times more people watched the Man In The High Castle, it could just be more current members watching that series because it looks very good? I am sure a fair few of the new customers watched it too, but I don't see broadcasters becoming nervous over this article.
Forgive me for being cynical, but this seems like Amazon trying to big themselves up because they effectively offered free delivery in time for Christmas. It will be interesting to hear what the figures even out at when the free 30 day trial is over.