Thread: VOD The future for linear TV channels
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Old 28-12-2015, 16:58   #460
OLD BOY
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Re: The future for linear TV channels
Quote:
Originally Posted by Chris View Post
The worst recession since the invention of the TV and ITV, so they claimed, *nearly* went bust - but they didn't, did they?

And commercial channels currently broadcasting to far smaller audiences than ITV have survived. The evidence is clear to see. Even a modest FTA broadcaster offers advertisers a broader reach, in a shorter time, than an on-demand provider (some of whom aren't even accepting advertising at present).
They nearly went bust, but didn't. Well, that's comforting.....

If the big players like ITV, Channel 4, 5 and Sky decide that it no longer pays to broadcast on traditional channels, they will cease transmissions or use them as showcase channels to promote what is available to stream. People will end up losing interest and won't bother to view the smaller channels any more.

One thing you should know is that it costs a small fortune to broadcast channels in the old fashioned way. The schedules have to be worked out, the timings have to be exact, the announcements have to be included between the programmes, the advertisements have to be inserted during the times available, etc. Whereas it is a fairly straight forward and much less time consuming simply to load the programmes onto a streaming site.

For your sake and of others who think as you do, I hope I am wrong, but I just can't see how the sums would add up if audiences migrate to streaming services in ever increasing numbers over the years.

Hell, even you might change your viewing habits over a 20 year timescale!
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