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Originally Posted by Horizon
....yep, plus it gives them a say in what happens to ITV, so they get inside info on all the financial details of a bid and what the offeror intends to do with ITV in the future.
I fully expect BT to buy ITV in the end. I would be very surprised if ITV were allowed to be gobbled up by a US major.
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I doubt the current government would be too concerned if a US company acquired ITV. The FT is sceptical and suggests that ITV's profits may have peaked. ITV is small fry to Comcast so it could acquire ITV painlessly - if there was a desire to do so.
I think ITV will remain independent for at least the next five years until the results of cable-cutting and Netflix are known and ITV's value can be properly judged.
I still think that there is a chance that Liberty Global will split in two and sell its European assets to Vodafone.