Damien

I think you might have this the wrong way around. Did it occur to you that rather than the population mindlessly doing following their newspaper The Sun is actually chasing their readership? The Sun is very good at reading the public mood.

Everyone blames the media now anyway. It's the default explanation for everyone as to why their particular political ideology hasn't done well. Labour believe the Murdoch press is costing them, The Conservatives believe the BBC/Guardian is after them, UKIP believe the political correct 'media classes' are conspiring against them, the SNP believe the Westminster media establishment are ganging up against them. Politicians love it because it gives them a ready made rebuttal to any negative story in the press, it isn't that they're wrong it's that the media is biased.

It's the exact same process as conspiracy theories. It's a lazy dismissal of inconvenient facts (i.e actual votes) that challenge their world view. You're not wrong, you didn't lose, other malevolent forces were conspiring against you. It will the same for the EU referendum. If we leave it will the fault of the Murdoch press and the Government stooges at the BBC or if we stay it will the fault of the liberal Guardian the Europhile BBC. I can tell who isn't wrong though and that will the supporters of both sides either of which would have won had the otherside not been so bloody stupid!