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Old 26-11-2015, 21:36   #62
Hugh
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Re: Virgin Media - Above Inflation Rises from 1st February

Quote:
Originally Posted by qasdfdsaq View Post
That's just a guess with made up numbers though, for all we know it could cost them £50 to provide £30 worth of services.
Unlikely sustainable business model.

It would be be like running a University course that costs £30k per year to run based on a £9k fee.

The standard metric is that it costs 6-7 times more to acquire a new customer than to retain an existing one.

http://www.signalmind.com/infographi...s-vs-retaining
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