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I just think we're hearing a lot about Netflix/Amazon/Hulu etc now, but I question whether they will still be around in ten years especially if the likes of Time Warner, Disney, Fox, AT&T, Comcast etc all launch their own versions of Netflix to prevent cord cutting from their own channels/networks.
Time Warner is already making grumbling noises about providing content to Netflix which is in direct competition to its own HBO channel. Others will start grumbling too soon...
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The networks will fail, they will try and impalement old business practices in the new world and they don't seem to realise it is not just the content but the way netflix delivers content. Plus Netflix has shown that they can produce original shows that are as good as the best out there while the networks continue to water down their shows, make them more tweeny and go after the cheap reality market.