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Originally Posted by Ignitionnet
Ah the FTTC figures.
It should be noted they include non-OTT VoD, which the VM DOCSIS 3 broadband figures don't, include some broadcast TV delivered over multicast, which the VM figures don't, and include a bunch of extra data courtesy of Sky's pre-loading of STBs overnight with the most popular VoD products 
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Yes, I did think that, VM's wouldn't count the majority of their TV content since that'd be delivered directly over CATV. Though just how much BT TV actually takes up (compared to e.g. Netflix or Youtube) is unclear.
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their figures should be considered against an FTTC and ADSL base, or middle and above tiers on VM only. All the people on VM's lowest tier because they hardly use their broadband will reduce the average considerably, as would all the people still on ADSL because they don't use the Internets much.
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It's nigh on impossible to get a completely fair comparison, given VM's much higher average speeds, BT getting the lions share of uneconomical areas, and all VM tiers being unlimited where many FTTC packages are not. Then there's the "fibre" marketing. The fact that FTTC users on Openreach use 75% of the total capacity despite being less than 25% of the userbase is telling.
That said the overall average is around 55GB across all BT (FTTC and ADSL) lines.
Either way, data consumption is growing fast across the board and it won't be long before the average exceeds 300GB