Quote:
Originally Posted by muppetman11
Don't forget Now TV whilst generating less in subscription revenue has relatively no setup costs and lower support costs (online only) , new Sky Satellite customers get free install and free equipment which is subsidised by Sky.
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Very true. SKY offering 50% off to new customers can't be cost effective. Guy at my work joined SKY recently and only took the Original bundle for £10 per month for 12 months. In total he's paying SKY £120 and in return they've gave him a free satellite dish, a 2TB SKY +HD box and free installation. If he was buying a satellite dish, a 2TB SKY +HD box and paying for someone to install them it would cost him around £400! SKY would've been better off if he'd just taken NOW TV
