Quote:
Originally Posted by passingbat
Because in my view, they are different.
Sky Satellite and VM Pay TV are 12 month contract commitments, whereas Now TV does not tie you to a long contract, being as it's pay as you go monthly.
Now TV was a smart move by Sky IMHO. It really would be nice to know how Sky's satellite subscriptions, on their own, have been performing over the last few years, as a true comparison.
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All Sky's key figures were good the exception being ARPU which was flat which as you correctly say will be in part due to cheaper Now TV contracts and discounting. Sky already have product launches lined up such as a mobile service and the announcement on the 18th of this month which should in part help to improve ARPU.
Now TV now offers more passes Entertainment , Movie , Monthly Sports , day sports and week sports it also offers Sky Store rentals and purchases via the Now TV box.
They were also selling telephone , broadband and fibre broadband with Now TV on the Sky site not sure if that's still the case , basically the key for all these providers is getting people to spend more.
Don't forget Now TV whilst generating less in subscription revenue has relatively no setup costs and lower support costs (online only) , new Sky Satellite customers get free install and free equipment which is subsidised by Sky.