Quote:
Originally Posted by Ignitionnet
They can't. The UK's market is far more competitive than that in the United States. VM would get utterly drilled by BT et al given that 'unlimited' is a major marketing point here.
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You may be right, I am not sure. Most people actually don't want unlimited, they want fast enough when they need it with a realistic amount of data per month. Very different things all together.
The ISP marketing departments are fixated on "biggest is best" but maybe the public are smarter than this? If people were given two products to choose from:
1. fastest with unlimited data but not when you need it
2. slower but fast enough when you want it with, say, 300GB (-ish) of data per month
I am thinking most would choose number 2 ..