@ Damien - Yes but, as we know, not everyone out there is quite as discerning as you in their choice of reading matter.
IMHO studies like this are pointless when it comes to the majority of people and will do nothing to alter their eating habits. If anything, the plethora of conflicting official advice we've seen over the years has resulted in many people now dismissing it all on the basis that "they'll probably tell us the opposite next year..."
All that'll happen as a result of this is that a raft of celebrity 'nutrition experts' will jump on the bandwagon producing books, DVDs, diets and detox products/programmes they can flog to those who've bought into the scary headline news as they do every time something or other is highlighted as a potential health risk.