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Originally Posted by BenMcr
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You're being unnecessarily obtuse, as every single news outlet I've seen is reporting this as a free upgrade and VM have happily let it stay that way. The 'PR Team' is quoted in various outlets directly as saying there is no charge for the upgrades. Ars goes as far as to add:
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Updated: It seems broadband-only prices will increase, but from November 1, a month after the "free" speed bump. Virgin says this is just a normal, annual price hike. One commenter says the price is increasing by £1.75 per month—which, to my eyes, seems to be a fair bit more than inflation...
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Let's put it another way. Customer A decides to opt out of the upgrade. His bill will stay the same until the price rise on November 1st. Customer B takes the upgrade, and his bill will stay the same until the same price rise on 1st November. How much extra did Customer B pay for the speed upgrade over Customer A? Nothing. So how is it not a 'free' upgrade?