[RainmakerRaw]

Originally Posted by JPAC

Does this 'opt-in' force users into a new contract?

Not according to VM's PR team quoted in the link posted earlier.

Existing customers will be given the OPTION to upgrade from their current package for “free” (we’re told that users won’t need to re-contract for this). Just remember that Virgin Media’s prices, much like those of other ISPs, have recently been rising and we expect more of the same going forwards (this helps to pay for such improvements).