Thread: Virgin Media broadband customers to be hit with price hikes from November
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Old 17-09-2015, 19:40   #32
Ignitionnet
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Re: Virgin Media broadband customers to be hit with price hikes from November
Quote:
Originally Posted by Chad View Post
That's the market SKY are still going for with some outrageously good value deals.

http://www.moneysavingexpert.com/new...-and-broadband

"£5.35 for a year's Sky line rental and broadband"
Even without the voucher Sky are losing money on that. It's a loss leader to try and sell their TV product. VM don't have that luxury and, in any event, I've no idea why someone who would be content with a service that averages ~10Mb would use Virgin Media unless for triple play, in which case no price hike.

There's very little money in going for that market without upselling other products. Cable is too CapEx intensive.
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