Quote:
Originally Posted by spiderplant
You really do need to read and digest that Ofcom report 
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Yes, spiderplant, I understand that broadcast TV is in rude health at the moment, but this isn't going to last forever. The main commercial TV channels are heavily dependent on advertising for their revenues currently and major strategy changes will be necessary in the years to come as (if I am correct), the audience levels for live viewing reduces markedly over the next decade or so.
ITV are certainly reducing their dependence on advertising now, but there is a way to go yet.