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Originally Posted by qasdfdsaq
At a time of zero inflation and decreasing technology costs, I don't see anything else one could reasonably connect this price rise with.
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Considering OFCOM have said that between the 2013 and 2014 there was a 93% increase in UK broadband data usage, then there is still need for investment which has to be paid for, even if all other factors remained the same.
http://stakeholders.ofcom.org.uk/bin...ructure-14.pdf
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Data use is increasing steadily (3.87 to 3.95). The UK is now using far more data, as users migrate to faster connections and access data-hungry applications such video streaming. All operators have seen an increase in the amount of data downloaded, with some variation between them. On average, there has been a 93% increase in the amount of data downloaded over the last year.
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