Cable Forum - View Single Post - Virgin Media broadband customers to be hit with price hikes from November

Sephiroth · 16-09-2015, 07:41

It's an interesting game being played by VM. They want our money and we don't want to give them any more than we're already paying. So they have to judge their value proposition in knowing how far they can push their prices before customers defect - that is if they have somewhere to defect to.

As I've said before, there is no valid concept of "loyalty" on either side. It's all about value propositions and thus price positioning.

16-09-2015, 07:41	#5
Sephiroth Wisdom & truth Join Date: Jul 2009 Location: RG41 Services: RG41: 1Gig VOLT Rutland: Gigaclear 400/400 Posts: 12,389	Re: Virgin Media broadband customers to be hit with price hikes from November It's an interesting game being played by VM. They want our money and we don't want to give them any more than we're already paying. So they have to judge their value proposition in knowing how far they can push their prices before customers defect - that is if they have somewhere to defect to. As I've said before, there is no valid concept of "loyalty" on either side. It's all about value propositions and thus price positioning. __________________ *Seph.* My advice is at your risk.