Quote:
Originally Posted by solitaire
I know that Sky and ITV need the ads to pay their way, but most of the time you can lose up to one third of the programme with the number of ads shown, so I tend to record most of what I like to enable me to fast forward through them.
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Quite so. And with an ever increasing number of people doing the same, it does make you wonder what the broadcast channels are going to do about this reduction in audience figures, which will impact on advertising revenue.
I'd be very interested in what forum members would perceive happening if this income stream started diminishing.
Regular contributors on this forum know what I think!