Thread: TiVo Cricket: BT Sport get next Ashes series !
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Old 26-08-2015, 11:44   #9
1andrew1
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Re: Cricket: BT Sport get next Ashes series !
Quote:
Originally Posted by Maggy J View Post
I'm sure that terrestrial TV might be if they have the funds..
ITV and Channel 5 (Viacom) certainly have the money but the economics of sport generally don't work on broadcasters having the money alone.
Advertising + pay tv fees on a pay TV channel exceed advertising income on a FTA channel by a long way. So sport is generally worth more to a pay TV channel than to a FTA advertising-funded one.
So it's about the business case, not the bank balances.
But would be great if Channel 5 gave it a go!
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