Quote:
Originally Posted by Dave42
but for how long the prices will keep going up and up
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Prices will always go up regardless as consumers are prepared to pay. That's the unfortunate reality but it's about 90% driven by football.
I doubt these cricket rights are is going impact too much on BT's bottom line and therefore subs. Lets face it, this is £16m a year for the cricket compared to £300m a year for Champions League and Europa.
Its funny as just a few days ago lots of people were cheering SKY about the so called bargain of £18m a year for La Liga rights. When it comes to PR and ratings for The Ashes V El Classico, in my mind the cricket wins, no contest. So a far more sensible purchase for BT in my view.